Pura Madre is much more than a brand. We want to lead the way towards a more conscious and sustainable lifestyle with every garment we design, thus reinventing the narrative of contemporary fashion. Our purpose is clear:
TAKE CARE
Garments are elements that take care of our temple, that pamper our body.
CONNECT
Connecting with clothes goes beyond just dressing; It's understanding the story you're wearing.
TRANSFORM
Our goal is to create less waste and boost recycling.
Each garment, a Caress for you and a Hug for the planet.
We strongly believe in the harmony between respecting the nature of the planet and empowering people to feel comfortable in their own bodies.
